Internet, Advertising and Marketing Terminology

In your pursuit to bring in a passive income, you will most likely come across terminology that you have never heard of before, or have heard of, but don’t fully understand. Here’s a quick guide to lend a hand. There are 26 articles, each with a different letter of the alphabet. I will also discuss some of the terms in more detail in other articles to come.

Links to the articles:

Internet, Advertising and Marketing Terminology – A

Internet, Advertising and Marketing Terminology – B

Internet, Advertising and Marketing Terminology – C

Internet, Advertising and Marketing Terminology – D

Internet, Advertising and Marketing Terminology – E

Internet, Advertising and Marketing Terminology – F

Internet, Advertising and Marketing Terminology – G

Internet, Advertising and Marketing Terminology – H

Internet, Advertising and Marketing Terminology – I

Internet, Advertising and Marketing Terminology – J

Internet, Advertising and Marketing Terminology – K

Internet, Advertising and Marketing Terminology – L

Internet, Advertising and Marketing Terminology – M

Internet, Advertising and Marketing Terminology – N

Internet, Advertising and Marketing Terminology – O

Internet, Advertising and Marketing Terminology – P

Internet, Advertising and Marketing Terminology – Q

Internet, Advertising and Marketing Terminology – R

Internet, Advertising and Marketing Terminology – S

Internet, Advertising and Marketing Terminology – T

Internet, Advertising and Marketing Terminology – U

Internet, Advertising and Marketing Terminology – V

Internet, Advertising and Marketing Terminology – W

Internet, Advertising and Marketing Terminology – X

Internet, Advertising and Marketing Terminology – Y

Internet, Advertising and Marketing Terminology – Z

Internet, Advertising and Marketing Terminology – A

A/B Split Test – Testing two variables for statistically significant influence. Above The Fold – The content that can be seen on a screen without having to scroll down. In email marketing, this refers to the portion of an email that can be viewed in the preview pane. Accessibility – The general term used toContinue Reading

Internet, Advertising and Marketing Terminology – B

B2B – Stands for Business to Business. When businesses sell products/services other businesses and not to consumers. B2C – Stands for Business to Consumers. When businesses sell products/services to consumers. Back Button – This button, which is located at the top of a web browser, allows you to go back to a page from whichContinue Reading

Internet, Advertising and Marketing Terminology – C

C2B – Consumer to Business. When consumers sell products/services to businesses. C2C – Consumer to Consumer. When a consumer sells products or services to other consumers. Cache – A cache is a temporary copy of a collection of data. If accessing the original data is proving to be tome consuming, then users can access theContinue Reading

Internet, Advertising and Marketing Terminology – D

Data Mining – The process of analysing large amounts of data for patterns. This process can be used to predict buying habits, credit card purchases or cross sale capabilities. Database – In email marketing, the database is the list of prospects to whom emails are sent. It also contains additional information pertinent to the prospects.Continue Reading

Internet, Advertising and Marketing Terminology – F

FAQ – Frequently Asked Questions. It’s always useful to have a section like this on your site to give users quick answers to questions they’re likely to have. Favicon – This small, nifty icon identifies a bookmarked site. Feature – A prominent aspect of a product which is beneficial to users. Feed – See “RSSContinue Reading

Internet, Advertising and Marketing Terminology – E

eCRM – Electronic Customer Relationship Management. EDGE – A faster version of GSM wireless service. It enables data to be delivered at rates up to 384 Kbps on a broadband. Electronic Payment – Payment and receipt of payment via the Internet. Email – Also known as electronic mail, email is essentially mail that is electronicallyContinue Reading

Internet, Advertising and Marketing Terminology – G

Geographical Targeting – Also Geotargeting. Used to allow you to see where your visitors come from and to give them specific information that is relevant to them. GIF – Abbreviation of Graphics Interchange Format, a GIF is an 8-bit-per-pixel bitmap image format using a palette of up to 256 distinct colours. GIF’s allow images toContinue Reading

Internet, Advertising and Marketing Terminology – H

Handset – A portable or mobile phone. Hard Bounce – The failed delivery of email communication due to an undeviating reason like a nonexistent address. Hardware – The body of your PC, hardware comprises all the physical components of a computer (monitors, keyboards, printers, drives etc). Heading Tags – Heading tags (H1, H2, H3 etc)Continue Reading

Internet, Advertising and Marketing Terminology – I

IIS – Internet Information Services, a web server from Microsoft. IM – Instant Messaging is a technology that allows its users to communicate in realtime. Essentially your IM system alerts you when a contact on your list is online; you can then initiate a chat session. Impression Fraud – The act of deliberately generating impressionsContinue Reading